Have you seen the commercial for the new MacBook Air? It's the one where the inter-office envelope is placed on the table. Next you see someone taking a device out of the envelope. As the commercial progresses you find out that they placed a laptop (the MacBook Air) inside the envelope.
In my opinion that is a great marketing campaign. Here is why. In my office we use a lot of inter-office envelopes. Many times when I see the envelopes I think, "Is there a MacBook Air inside the envelope?". Of course I know there isn't, but it sure makes me think.
Even thought I wouldn't buy a MacBook Air, mainly because of the high price, I still think they made a great commercial.
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